Marketplace risk intelligence for Malaysian brands

See who is misusing your brand across online marketplaces.

Inert Analytics scans Shopee MY and Lazada MY for lookalike shops, copied official images, reused store descriptions, suspicious underpricing, and repeat seller patterns — with TikTok Shop coverage planned — then turns them into evidence your team can verify.

No marketplace login required Human-reviewed findings Suspect ≠ confirmed counterfeit
FocusHealth, pharmacy, supplement & personal care
MarketplacesShopee MY and Lazada MY
TikTok Shop and more coming soon
OutputPDF report, spreadsheet, screenshots
MethodRisk-ranked and human reviewed
Legal postureEvidence-first, not accusation-first

Marketplace risk signals we monitor

Brands do not need more raw marketplace links. They need the few listings that are most likely to confuse customers, damage channel control, or deserve internal review.

Confusing shop identities

Lookalike seller names, pharmacy-chain impersonation, copied store bios, and accounts that appear designed to borrow official trust.

Example Observed shop profile using familiar pharmacy-chain styling with a lookalike identity signal.
Marketplace shop profile screenshot with lookalike pharmacy-chain styling
Lookalike nameCopied bioTrust borrowing

Image and copy misuse

Official product photos, banners, logos, and authenticity claims appearing in listings outside known official channels.

Example Official-store graphic and product copy appear in a marketplace image; product details are blurred in this preview.
Marketplace image example showing official-store graphic with product image and right-side copy blurred
Official graphicCopied copyReview needed

Underpriced listings

Listings far below authorized retail or promo floors, especially when paired with young shops, sales activity, or copied assets.

ExampleDetected offer is checked against the brand-provided floor before being marked as a price-risk signal.
RM ••.••Below floorSold activity

Seller profile risk

New shops, low ratings, sudden product volume, suspicious descriptions, and mismatches between seller identity and claimed brand trust.

ExampleShop appears recently active with limited trust history while listing many branded health products.
New/low historyHigh stockWeak profile

Repeat-offender patterns

Reused photos, repeated wording, reappearing products, alias shops, and seller networks that look unrelated at first glance.

ExampleSame image hash, title structure, or seller wording reappears after one listing disappears.
Same photoSame wordingAlias shop

Authorized-channel mismatch

Unknown sellers using brand assets while not matching the official store, distributor, or authorized reseller list you provide.

ExampleSeller uses official-looking assets but does not match the official store or approved reseller records.
Not on listOfficial assetsReview needed
Marketplace monitoring guides

Practical guidance for Malaysian brand teams.

Understand the marketplace signals worth reviewing before you decide whether to monitor, verify, test-buy or escalate.

Evidence pack

Every finding comes with proof your team can check.

We surface risk signals, not legal conclusions. Each finding is packaged so your ecommerce, brand, distributor, or legal team can verify and decide the next action.

  • Timestamped screenshots of listing and seller profile
  • Product URL, shop URL, seller ID, price, sold/activity signals where visible
  • Risk rationale: copied image, lookalike naming, price-floor issue, or seller mismatch
  • Recommended action: monitor, verify, test-buy, marketplace report, or internal escalation
Redacted sample evidence pack

Marketplace Brand-Risk Scan

URLs + full sellers locked
Example 1: brand-name borrowing Marketplace: Shopee MY Seller: •••••••• Pharmacy Reason: official-store wording appears in non-official listing.
Example 2: below-floor pricing Detected price: RM ••.•• Reference range: provided by brand Reason: unusual discount plus unclear seller status.
Example 3: seller identity mismatch Shop age, ratings, product volume, and visible profile details captured.
Recommended next step Verify relationship, preserve screenshot evidence, and decide whether to monitor or escalate.

How we turn marketplace noise into review-ready evidence

The fastest starting point is one brand, a short SKU list, and your official marketplace links. Authorized seller lists and retail floors improve accuracy.

Set reference

You provide official store links, product/SKU names, authorized sellers if available, and expected retail or promo ranges.

Scan marketplaces

We check Shopee MY and Lazada MY for naming, imagery, wording, pricing, seller profile, and sales/activity signals.

Review and rank

Findings are human-reviewed and scored by evidence strength. We avoid claiming “confirmed counterfeit” without your verification.

Deliver action pack

You receive a concise PDF, spreadsheet, screenshots, URLs, risk reasons, and next-action notes within the agreed scope.

Start with one scan. Continue only if the evidence is useful.

Packages are scoped by brand family, marketplace coverage, SKU count, and monitoring cadence. Pricing below is a starting point for Malaysian health and personal-care brands.

0

Free redacted snapshot

RM 0 / limited preview

For brands that want to know whether the problem is worth investigating.

  • 1 brand or official store
  • Shopee MY + Lazada MY quick check
  • 1–2 redacted examples if risk is found
  • No full seller list or URLs

Single SKU Trial

RM 399 / SKU

A focused paid check for one product before committing to a broader scan.

  • 1 SKU/product
  • Shopee MY + Lazada MY review
  • Seller URLs and screenshots where visible
  • Concise evidence summary
1

Marketplace Risk Scan

From RM 1,399 / report

A full one-time scan with evidence pack and prioritization.

  • Up to 15 SKUs/products
  • Full URLs, seller details, screenshots
  • Price and official-channel comparison
  • PDF + spreadsheet + evidence folder

Weekly Brand Watch

From RM 2,499 / month

Ongoing monitoring for brands facing repeated seller or pricing issues.

  • Up to 30 SKUs/products
  • Weekly new-seller and listing alerts
  • Repeat-offender watchlist
  • Monthly intelligence summary
+

Additional scope

Quoted

For extra SKUs, extra marketplaces, deeper review, test buys, takedown submissions, or custom reporting work.

  • Additional SKUs or marketplaces
  • Deeper seller-network review
  • Test-buy support on your behalf
  • Takedown submissions on your behalf
Plan comparison

Choose by how much evidence and monitoring you need.

The free snapshot proves whether marketplace risk is visible. The full scan gives your team usable evidence. Weekly Brand Watch is for brands that need recurring visibility because sellers reappear, rename, or relist.

Feature Free redacted snapshotRM 0 · limited preview Single SKU TrialRM 399 · 1 SKU · one-time check Marketplace Risk ScanFrom RM 1,399 · 15 SKUs · one-time report Weekly Brand WatchFrom RM 2,499/month · 30 SKUs · recurring monitoring
Best for Checking whether the problem is visible enough to pursue. Testing one SKU with paid evidence before a broader scan. Getting a complete evidence pack for internal review or escalation. Tracking repeat sellers, new listings, price movement, and reappearances over time.
SKU scope Limited
Small sample only; enough to show whether visible risk exists.
1 SKU
Focused paid trial for a single product.
15 SKUs
Included in the base one-time report.
30 SKUs
Included in the base monthly monitoring scope.
Marketplace coverage Limited
Shopee MY + Lazada MY quick check.
Included
Shopee MY + Lazada MY for the selected SKU.
Included
Shopee MY + Lazada MY within agreed scope.
Included
Recurring Shopee MY + Lazada MY watch cadence.
Seller names and URLs Redacted
Enough to show risk, not enough to replace the report.
Included
Product URLs, shop URLs, and seller IDs where visible for that SKU.
Included
Full product URLs, shop URLs, seller IDs where visible.
Included
New URLs, seller changes, and watchlist updates.
Screenshot evidence Sample only
1–2 redacted examples if risk is found.
Included
Timestamped screenshots for priority findings on one SKU.
Included
Timestamped listing and seller screenshots.
Included
Fresh evidence for priority alerts and monthly summaries.
Price-floor comparison Basic
Visible underpricing signals only.
Basic
Compared against the provided retail/promo floor for that SKU.
Included
Compared against retail/promo floors provided by the brand.
Included
Tracks price movement and recurring below-floor sellers.
Repeat-offender tracking Not included Not included
Useful as a narrow trial, not ongoing watchlist monitoring.
Initial signals
Potential repeats noted when visible during the scan.
Core feature
Seller aliases, relisted products, reused images, and recurring wording patterns.
Deliverables Short redacted preview by email. Concise evidence summary with screenshots, URLs where visible, and risk rationale. PDF report, spreadsheet, screenshots, URLs, and recommended next actions. Weekly alert digest plus monthly intelligence summary and updated watchlist.
Recommended next step Request free snapshot → Start with 1 SKU → Scope a paid scan → Discuss monitoring scope →

Final pricing depends on brand family count, SKU count, official reference data quality, number of marketplaces, and whether additional work requires deeper review, extra evidence records, test buys, takedown submission support, weekly alerts, monthly reporting, or custom escalation packs.

Built for brand owners who need confidence before action

A serious brand owner does not want accusations. A serious brand owner wants evidence, scope control, confidentiality, and a clear action path.

Confidential by default

  • No seller, marketplace, or public contact without explicit approval.
  • NDA available before sharing authorized seller lists or price floors.
  • Client-submitted brand data is used only for the agreed scan scope.
  • Preview scans are redacted and limited to avoid exposing sensitive findings.

Useful after the report

  • Support internal ecommerce, distributor, legal, or compliance review.
  • Coordinate approved test buys or batch-number verification support.
  • Prepare and submit approved marketplace takedown reports or account-manager escalations on your behalf.
  • Track removed or reappearing sellers over time.

Questions brand teams usually ask

Short version: we help you find and document risk. We do not pretend every suspicious listing is automatically counterfeit.

Do you confirm listings are counterfeit?

No. We identify visible marketplace risk signals. Final authenticity confirmation should come from the brand owner, distributor, test purchase, batch check, platform process, or legal counsel.

Do you handle takedowns?

Yes, as separately scoped work. We can prepare and submit approved marketplace takedown reports on your behalf using the evidence pack and rights documentation you provide. Outcomes still depend on marketplace policy, seller response, and platform review.

What do you need to start?

Official Shopee/Lazada store links, product or SKU names, authorized seller list if available, and expected retail/promo price ranges. If you only have a brand name, we can start with discovery mode.

How fast is the preview?

For a narrow brand/store request, the target is 2–3 business days. Larger SKU scopes are quoted separately after reviewing marketplace coverage and available reference data.

Want to know what shoppers see when they search your brand?

Send one brand name or official store link. We’ll check Shopee MY and Lazada MY and return a limited, redacted preview if suspicious sellers, copied assets, lookalike shops, or underpriced listings are found.

One brand per preview No platform access needed Response target: 2–3 business days

SKUs to reviewAdd as many as needed. SKU name and official URL are required.
By submitting, you agree to be contacted about the requested preview scan. We do not contact sellers or marketplaces without written approval.
WhatsApp (text only) 01159934608